Target Profit Price Calculator

Decide how much you want to earn on each unit and let the calculator find the price that delivers it after every cost and fee. Enter your target under “Targets” and read the target profit price.

Results

A few inputs are still needed

Add the product purchase or manufacturing cost.

Estimates only, based on the numbers you enter. Not tax or accounting advice.

Pricing for the profit you actually want

Thinking in money per sale is often more useful than thinking in percentages. If each order takes you ten minutes to pack, you may want at least $6.00 per unit for your time and risk, whatever the product costs.

The catch is that percentage-based fees apply to the whole price, including your profit. To keep $6.00 after a 12% commission and 3% payment processing, you need about $7.06 of extra price, not $6.00. The calculator solves this exactly, including tax and minimum fees.

Example: $6.00 profit per unit needs a price of $27.42

Illustrative inputs, not a quote from any platform. Calculated with the same engine as the calculator above.

Product cost: $12.00
Packaging: $0.80
Shipping paid: $4.50
Marketplace commission: 12% of price
Payment processing: 3% of order
Target profit: $6.00

List price	$27.42
Customer pays (incl. tax)	$27.42
Indirect tax collected for authorities VAT / GST / sales tax — not seller revenue	$0.00
Net revenue	$27.42
Marketplace commission Marketplace / referral · 12% of item price incl. tax (27.42)	−$3.29
Payment processing Payment processing · 3% of order total incl. tax (27.42)	−$0.82
Product cost 12.00 USD per unit	−$12.00
Packaging 0.80 USD per unit	−$0.80
Outbound shipping 4.50 USD per unit	−$4.50
Contribution profit Contribution margin 21.91%	$6.01
Profit after allocated overhead	$6.01
Margin	21.91%
Markup on total cost	28.05%

For comparison, a 25% margin on the same product needs $28.84.

Shipping you charge is part of the calculation

On many platforms the commission is charged on the item price plus the shipping you charge. If you add $4.99 of shipping to an order, part of it goes to fees. Enter your shipping charge so the target price is right. Our guide on calculating a target price with shipping and fees walks through it by hand.

Frequently asked questions

How to calculate target selling price with shipping and fees?

Start with the profit you want per unit, add every cost that does not depend on the price (product, packaging, postage, fixed fees), and divide the total by one minus your percentage-based fees. If you charge the buyer for shipping, fees are often charged on that too. The calculator handles these details and shows the result as the target profit price.

Should I target a profit amount or a margin percentage?

Use a profit amount when you think in money per sale, for example to cover your time on handmade items. Use a margin when you compare products of different prices. The calculator shows both targets so you can see which is stricter.

Why does adding my profit to my costs give the wrong price?

Because the fees taken as a percentage of the price also apply to the profit you added. To keep the full profit, the price has to be high enough that the fees on the profit are covered too.