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Shopify

Shopify Product Price Calculator

Running your own store means you pay for things a marketplace bundles in: card processing, the monthly plan, apps and usually advertising. Enter them here to find the price that covers all of it and leaves the margin you want.

Shopify is a trademark of its owner. TrueSellerPrice is independent and is not affiliated with or endorsed by Shopify; the colours only help you recognise the platform.

Inputs

Per unit, one unit per order. Nothing is saved.

Price & market
USD
%
%
Supplier currency
Product costs
USD

Required. Supplier price per unit.

USD
USD
Fulfillment & shipping
USD
USD

Leave blank for free shipping.

Marketplace & payment fees

Loads the Basic plan’s US online card rate with Shopify Payments: 2.9% + 30¢. Higher plans have lower rates. The Basic plan costs $39 per month billed monthly; add it with your apps under monthly costs. Using another payment provider adds a 2% fee on Basic.

Values from third-party summaries of the official page; fees change, so confirm them on Shopify pricing.

%
USD
%
Marketing & returns
%
%
Monthly plan and apps
USD
Targets
%
%
USD

Results

A few inputs are still needed

Estimates only, based on the numbers you enter. Not tax or accounting advice.

Compare with competitor prices

Type the prices you see for the same product (same condition, quantity and delivery speed). Enter them on the same basis as your list price above: excluding sales tax, with shipping in its own column (leave it blank for free delivery). Nothing is fetched or saved.

Item price (USD)Shipping (USD)
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Enter at least one competitor price to see the comparison.

Pricing a product on your own store

On Shopify there is no referral fee, so it is tempting to think your margin is simply price minus product cost. In practice each order pays card processing (a percentage plus a fixed amount), the shipping you pay the carrier, and a share of your fixed monthly costs. For many stores advertising is the largest cost of all, so include it as a percentage of revenue.

Fixed costs behave differently from per-order costs: the more you sell, the less each unit carries. The calculator spreads them over the units you expect to sell in a month, so try a cautious volume as well as an optimistic one and price for the cautious case.

Example: $79.00 of monthly costs over 120 units adds $0.66 per unit

Illustrative inputs, not a quote from any platform. Calculated with the same engine as the calculator above.

Product cost
$14.00
Packaging
$1.00
Shipping paid to carrier
$6.00
Shipping charged to customer
$5.00
Card processing
2.9% + $0.30
Plan and apps per month
$79.00
Units per month
120
Target margin
30%
List price$27.73
Shipping charged to customer$5.00
Customer pays (incl. tax)$32.73
Indirect tax collected for authorities
VAT / GST / sales tax — not seller revenue
$0.00
Net revenue$32.73
Card processing rate
Payment processing · 2.9% of order total incl. tax (32.73)
−$0.95
Card processing fixed fee
Payment processing · fixed per order
−$0.30
Product cost
14.00 USD per unit
−$14.00
Packaging
1.00 USD per unit
−$1.00
Outbound shipping
6.00 USD per unit
−$6.00
Contribution profit
Contribution margin 32.02%
$10.48
Monthly plan and apps
Allocated · 79.00 USD ÷ 120 units
−$0.66
Profit after allocated overhead$9.82
Margin30.01%
Markup on total cost42.88%
The 30% target price is $27.73 and break-even is $17.62. At 60 units a month the fixed-cost share would double, so check the price still works if sales are slower.

Card rates and plans change

The typical-fee button loads the Basic plan's US online card rate and links to Shopify's pricing page. Rates differ by plan, country and card type (for example international cards), so confirm the numbers in your Shopify admin. If you sell on marketplaces too, compare channels with the Amazon, Etsy and eBay calculators.

Frequently asked questions

How do I calculate the selling price of a product on Shopify?

Add your product, packaging and shipping costs per unit, add your share of fixed monthly costs (plan, apps, theme), then solve for the price at which card processing and those costs leave your target margin. The calculator does the solving: enter costs, fees and a margin, and read the target price.

Should my Shopify plan cost be part of the product price?

Yes, if you want each sale to pay its share of running the store. Divide the monthly plan and app costs by the units you expect to sell per month. The calculator does this when you fill in monthly costs and units; a store selling fewer units carries more fixed cost per unit.

Does Shopify take a percentage of each sale?

With Shopify Payments you pay a card processing rate plus a fixed amount per online transaction; the rate depends on your plan and country. If you use a different payment provider, Shopify adds a separate transaction fee on top of that provider's charges.

What margin should a Shopify store aim for?

There is no universal number. It depends on your product category, how much you spend on advertising to acquire customers, and your returns. Start from the margin that covers your advertising cost per order and leaves profit, and check it against what competitors charge.

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