Margin and markup calculator

Margin is the share of the selling price you keep. Markup is how much you add on top of cost. Fill in what you know; each result appears as soon as it can be worked out.

Results

Formulas

Margin = (price − cost) ÷ price.
Markup = (price − cost) ÷ cost.
Price for a margin = cost ÷ (1 − margin). A 100% margin is impossible.
Price for a markup = cost × (1 + markup).
Markup = margin ÷ (1 − margin); margin = markup ÷ (1 + markup). A 50% markup is a 33.3% margin.
This tool ignores fees and VAT. For profit after marketplace fees, tax and returns, use the profit calculator.

Results are estimates for planning, not tax or financial advice. Check your marketplace fees and tax obligations with the official source or a qualified adviser.